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Spot the mistake

Spot the mistake

I WAS in London on business the other week and spotted this hanging outside the Cocoa Exchange in Belsize Road. I can’t make up my mind if the sign is a genuine mistake or a deliberate mis-spelling to get attention. The staff claimed not to know (but their chocolates are affa fine). Yes, I know […]

Cake Mixture

Importance of proofreading

The current Leveson Inquiry into press standards in the UK has explored the wilful trickery of some sections of the media, but it has not explored a far bigger trap, in my view: the dangers of careless proofreading. Many a newspaper has landed in hot water because a sub-editor in a rush against deadline has […]

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